Google, as well as other search engines, are trying their best to build a faster, safer and better web experience for users. And in order to do it, they are constantly changing the search algorithms. For an SEO expert, this can be a nightmare. But it doesn’t need to be so.
Once upon a time, SEO was all about adding heaps of keywords to content and getting as many links from other sites as possible. But things have come a long way since. Google rolled out algorithm updates, one after the other, to improve web experience for users. Other search engines followed suit.
Adwords is certainly heating up, as more and more marketers are pouring in their marketing dollars on this platform. The cut throat competition has made some advertisers believe that adwords has become unviable for them. The staggering rise of CPC has something to do with this. There are some adwords hacks that can help you […]
Twitter helps a business to reach out to people, who may become their customers. But is it enough just to tweet? Much like for every other social platform, you need to have a plan to succeed on Twitter too. And it needs to begin with the fundamental question – how to engage people? Unfortunately, there […]
Is marketing in a highly specialized sector similar to general marketing – just that the expanse is smaller? Not really. Being in the niche market implies developing marketing strategies that work for this specific purpose. But it’s easier said than done. While it may seem that you are at a disadvantage, as you cannot use […]
Smartphones have become ubiquitous. In fact, it would not be stretching of the truth if we say that it has become an extension of a modern human being. People simply can’t live without smartphone even for an hour. This has opened up a window of opportunity for marketers. It is seen that 93 out of […]
Everyone just loves WordPress. Well, most do. And one of the best things about it is the way the visual editor works. It’s simple and straightforward. But the chances are that you aren’t using it to its optimum. How would you know? Do you know these little secrets about the WordPress visual editor? Check out.
Does your audience like, share and comment on your blog content? Or, do they just pass on to the next best thing? While you cannot force them to engage with your blog, you can take a little more initiative to urge them do it. How to improve the chances of your blog to get shared […]
Before you concentrate on the how, you need to understand why you need to reach out to a blogger? For starters, a blogger can help you reach out to your target audience; and getting their advocacy for your brand helps in building trust among their followers. But, like every relationship, this can go very right […]
