For businesses big and small, today the first point of contact with the consumers, clients and customers is through their website. In such a circumstance, you need to have a website that works. If it doesn’t, a redesign may be your only option. But it’s easier said than done. Be it a huge website with […]
For a small business, handling the ups and downs in the economy can be a tough task. And what do most businesses do when they hit a slump? They promptly cut down on the marketing budget to manage the irregularity in the cash flow. But it isn’t always a good idea. When your customers find […]
Facebook, Twitter, LinkedIn and many other social media platforms offer small businesses an easy way to connect with customers. The question is – are you aware of which ones work best for you? For a brick-and-mortar business, local marketing is significant. And undoubtedly the champion in this field is Foursquare. Big businesses are using it. […]
Whenever a new avenue for communication among individuals opens up, marketers begin to think – how can it be used for business? It’s, therefore, no wonder that small business owners jumped to the opportunity the moment Instagram Direct was launched. With its easy photo and video sharing feature, it brings something new to the world […]
Why do you set up a small business? It is essential that you love what you do and do what you love. But it is important that you aim to make it big. To make your business a profitable one today, your first task is to focus on your website’s conversion rates. To do this, […]
Social media has changed the way people interact in today’s world. And it can also play a major role in the success, or failure, of your small business. The question is whether you have a fair idea about what to say, and what not to say, on the social platforms. Here are seven tips that […]
Marketers are not like the normal people right? Yeah of course, they are not. They are crunching complex data, analyzing traffic trends, formulating marketing strategy and doing other crazy stuff to ensure better presence of a website on the web. So, quite expectedly, they need to have access to some tools that will help them […]
The Search Giant Flexes its Muscles, Once Again! Let’s face it, when it comes to the internet, Google is hot stuff in all four corners of the globe, and why shouldn’t they be, after all, they have earned it. The Search giant recently updated its link schemes document on their webmaster guidelines page. These changes […]
For all those B2B marketers out there who were praying for a miracle, fret ye not. LinkedIn has unveiled its solutions offering to your advertising problems by announcing its sponsored updates option. Now LinkedIn enables businesses to push their brands to relevant users via news feeds from their company page. To online businesses, who constantly […]
