Compared to other forms of advertising, online advertising is more measurable. Well, as it appears, some internet marketing agencies have been hard selling this fact for long. The dirty little secret of online advertising is that most of these companies have no idea how things work on this platform. In majority of cases, they just […]
Enhanced productivity is a necessity for success; with it, you have more time at hand and more money to spend. It’s no different with WordPress. When you enhance its productivity, you minimize time investment and attain more profits. The easiest way to do it is to find the right tool for the task. And when […]
Colors attract. And repel. And lead to a variety of emotions. A big yellow smiley cheers you up, not just because of its design but also because yellow is perceived by the brain as a happy color. A purple Cadbury logo immediately makes us think of childhood, because of the association, and the color too. […]
It’s true that you can’t tweak your website’s Domain Authority (DA) as you can change its meta tags. But is it an impossible task? Before you seek an answer, you need to have a clear idea about a few things with regard to your site’s DA. Developed by Moz, the DA is a website metric […]
Over the past few years, WordPress pricing tables have been rising in terms of both use and popularity. These tables prove to be amazing additions to just any kind of WordPress website, particularly in case of premium services being offered or when it involves sale of products at multiple levels of tiers. They have become […]
Just choosing the right keywords and spending big money on your Google Adwords campaign is not going to help you drive more sales. Unless your ad copy is compelling, powerful and well crafted, your Adword campaign will never be able to cut through the clutter, attract more clicks and drive more sales. What is all […]
No business, be it big or small, can ignore social media as part of its marketing efforts. The question is – how do you come up with the social media marketing strategy for your business? Do you really on some good old advice from the experts? If you do, you had better use a little […]
Has your website been affected by the Google Panda update? Remember, this change in the ranking algorithm isn’t a one-time thing. Even if your site wasn’t hit the first time, if you don’t take adequate care you may fall victim to the morphed version of this update. How is it possible? Well, when Google launched […]
Want to create an effective and engaging landing page? But want to do so without changing the present theme or design of your website? It isn’t as big a challenge on WordPress. It’s easy if you know the secret to success –finding and using the right landing page plugin. Be it a welcome page, a […]
