Over the last six months, we helped a small plumbing business with its online marketing, specifically with its search engine optimization (SEO). And below is what we have been able to achieve: we increased the site’s traffic from 200 to 15,000 visitors per month, mostly from our SEO strategy. How did we do this? This […]
How many of us fast forward through ads on TV, or skip ads on other mediums when given the option? The correct answer is everyone. Despite all this, TV and print advertising are increasingly expensive and inefficient while digital marketing is rapidly evolving and becoming more cost efficient. If your business does not tackle the […]
Nothing pains the soul more than to write an incredible email, only to be hit in the face by rock-bottom click-through rates. A high click-through rate is an important thing, and not just for your ego. High click-through rates mean your customers followed that link to your website, blog, or product page and got a […]
Building a website can be a stressful activity. Luckily, we’re past the times when you had to be a good coder to pull it off. Today, we have many web content platforms that are easy to use. These are an excellent solution for everyone, whether they are a large company or an individual. However, this […]
You’ve heard it being touted as the next big thing everywhere on the internet. You’ve read about it and how to implement it. And you’ve even seen testimonials from business owners who have tried it and been successful. Now you’re ready to start your inbound marketing journey in your own company. There’s just one nagging […]
One of the greatest challenges digital marketers face on the daily is finding new content to release. Readers today have developed an appetite for fresh content, and it doesn’t look like it’s going down anytime soon. The problem is that it’s not possible for content creators to come up with new content every day. Even […]
Inbound marketing works, but only if you put in the work. If you want success with your inbound marketing strategy, then you’ll have to switch things up and have a lot of variety in your campaign. You’ll need to use different channels and different tools. You probably already know everything there is to know about […]
If you’re all about keeping your business running, then it’s important that you keep your inbound leads coming in. You’re likely to be in an environment that constantly offers high levels of competition and it’s paramount that you stay afloat. How do you do that? Leads, of course! As a marketer, most of your time […]
The aim of local SEO isn’t just to make your business visible to local consumers. It’s to make your business visible to them at the perfect time, right when they’re looking for what you offer. Small businesses are often less well-known than larger companies. So they are more dependent on effective local marketing to get […]
